
A dynamic leader with a strong background in psychometric research and organisational transformation. As a strategic thinker, I excel in innovation and data-driven decision-making. Skilled in both qualitative and quantitative research methods, I integrate cutting-edge technologies to solve complex challenges and tell insight-driven stories. Committed to revolutionising understanding of human behaviour through a blend of science and compassion.
Experience

Led day-to-day operations and strategic planning for a 30-person workforce across multiple departments, including full-time, part-time, and freelance staff. Partnered directly with founders to shape company direction, identify new business opportunities, and translate vision into actionable roadmaps.
- •Spearheaded AI integration across consumer-facing products and internal productivity tools, driving both user engagement and operational efficiency.
- •Introduced automation workflows across analytics, invoicing, and reporting, cutting repetitive admin time and streamlining freelancer payments, achieving a 4x efficiency gain in key operational processes.
- •Designed pricing frameworks and cost models across consumer products and client deliverables, balancing engagement, scalability, and profitability.
- •Founded and led the Content Department, overseeing B2B and B2C strategy across social channels. Launched a fully monetized YouTube channel, achieved a 25% newsletter open rate, and generated new client conversations.
- •Conducted risk assessments and implemented contingency plans, strengthening company resilience and ensuring business continuity.
- •Launched 'Tech Grooming Tuesdays'' reducing development backlog by 22% and increasing issue resolution speed by 28%.
Led an interdisciplinary team of psychologists, data scientists, marketers, and linguists, driving audience growth, mixed-method research innovation, and delivery of actionable insights to clients in media, creative, and entertainment.
- •Directed R&D initiatives exploring dynamically adapted content and AI-modified media for creative testing.
- •Developed the 'Movie Dimensions' taxonomy from 13+ million film reviews to support content and audience profiling and power the platform's recommendation generator.
- •Scaled the platform's reach through an influencer-driven audience acquisition strategy, growing the subscriber base from 5,000 to over 120,000.
- •Integrated data from multiple third-party APIs with 120,000 Fanbox behavioral profiles into an automated database, improving audience targeting and content personalization.
- •Developed a COPPA compliant research panelliant parent–child research panel and designed child-friendly methodologies to support effective testing of family-focused products.
Managed Fanbox's largest client, Universal Pictures ($2M account), overseeing the full research lifecycle from design and implementation to analysis, insight development, and client presentation, while coordinating cross-departmental stakeholders to ensure seamless delivery.
- •Negotiated scope and deliverables to align client needs with internal capacity, protecting margins and maintaining long-term account growth.
- •Conducted creative asset testing to optimize campaign performance and boost audience engagement across major film releases.
- •Developed detailed audience profiles for major film IPs, identifying key psychographic and demographic segments, optimal media channels, and core appeal drivers.
- •Provided data-driven insights to inform decisions around release timing and media planning, directly shaping marketing strategy for major film campaigns.
- •Facilitated workshops with client stakeholders that reshaped internal approaches to audience research and campaign planning.
- •Led broader market research projects focused on film industry trends, genre performance, and audience segments to support client strategy, positioning, and long-term planning.
Managed mixed-method research projects across entertainment, health, and consumer sectors, translating complex data into clear, actionable insights for internal teams and client stakeholders.
- •Analyzed results from psychometric research and translated them into strategic insights for clients in banking, hospitality, music, and film.
- •Conducted qualitative research including focus groups, interviews, and specialized studies to uncover behavioral and psychological insights.
- •Led R&D initiatives focused on platform innovation, including early experimentation with machine learning-based features such as automated face-swapping and rotoscoping.
- •Contributed to a pro-bono product for NHS Foundation Trusts during the COVID-19 pandemic, delivering insights into frontline healthcare professionals' wellbeing and team dynamics.
- •Introduced lightweight productivity tools and automated workflows, such as Trello tasking and transcription tools, significantly reducing turnaround times.

Led a team of five researchers investigating FIFA corruption and human rights violations linked to Qatar's 2022 World Cup bid for an opposition-organized advocacy initiative.
- •Conducted primary and secondary research including interviews, financial document analysis, and evidence gathering.
- •Produced briefing papers and content commentary, and public-facing social media content.
- •Assisted with conference organization including speaker coordination, guest management, and event logistics.

Conducted independent research and interviews related to Gulf region security and geopolitical stability for international conference. Contributed to briefing materials and talking points for speakers, and assisted in the selection and coordination of panelists and VIP guests.

Led international operations and supplier partnerships, managing relationships with global manufacturers and technology partners to support industrial modernization and expansion.
- •Developed and executed market entry strategies across the CIS, Eastern Europe, and Asia, establishing new distribution channels and regional partnerships.
- •Negotiated exclusive distribution agreements with leading OEMs, including MAZAK and OPS-INGERSOLL, significantly expanding the product portfolio.
- •Collaborated with clients' engineering teams to adapt advanced manufacturing solutions to local market requirements.
- •Represented VAKTEC at global trade shows and industry events, building brand presence and generating commercial leads.
- •Played a key role in technology transfer projectroject that enabled VAKTEC to become the first CIS-based manufacturer of carbide blank inserts.
Recent Projects

AI Album Cover Generator
From design to integration to pricing, I built an AI-powered album cover generator that creates custom artwork while collecting valuable psychometric research data.

This Website
Procrastinated writing a resume by building this with Next.js, TypeScript, and Tailwind CSS instead. Deployed on Vercel.