A dynamic leader with a strong background in psychometric research and organisational transformation. As a strategic thinker, I excel in innovation and data-driven decision-making. Skilled in both qualitative and quantitative research methods, I integrate cutting-edge technologies to solve complex challenges and tell insight-driven stories. Committed to revolutionising understanding of human behaviour through a blend of science and compassion.
Experience
Led day-to-day operations and strategic planning for a 30-person workforce across multiple departments, including full-time, part-time, and freelance staff. Partnered directly with founders to shape company direction, identify new business opportunities, and translate vision into actionable roadmaps.
- •Oversaw end-to-end research operations from design through execution across creative testing, social listening, and audience segmentation studies, acting as primary point of contact and delivering actionable insights to key studio partners' research, insights, and media teams.
- •Spearheaded AI integration across consumer-facing products and internal productivity tools, driving both user engagement and operational efficiency.
- •Introduced automation workflows across analytics, invoicing, and reporting, cutting repetitive admin time and streamlining freelancer payments, achieving a 4x efficiency gain in key operational processes.
- •Designed pricing frameworks and cost models across consumer products and client deliverables, balancing engagement, scalability, and profitability.
- •Founded and led the Content Department, overseeing B2B and B2C strategy across social channels. Launched a fully monetized YouTube channel, achieved a 25% newsletter open rate, and generated new client conversations.
- •Conducted risk assessments and implemented contingency plans, strengthening company resilience and ensuring business continuity.
- •Launched 'Tech Grooming Tuesdays'' reducing development backlog by 22% and increasing issue resolution speed by 28%.
Recent Projects
AI Album Cover Generator
From design to integration to pricing, I built an AI-powered album cover generator that creates custom artwork while collecting valuable psychometric research data.
This Website
Procrastinated writing a resume by building this with Next.js, TypeScript, and Tailwind CSS instead. Deployed on Vercel.